So in the part 1 of this series we covered how habits are formed and that they cannot be ‘broken’, they can only be changed.

In this article we’ll talk about the concept of ‘identity-based’ habit change. (This concept is described in more detail James Clear’s eBook “Transform Your Habits” – which is based upon Charles Duhigg’s book “The Power of Habit: Why We Do What We Do in Life and Business”.)

James tells us the key to building lasting habits is focusing on creating a new identity first. Our current behaviors are simply a reflection of our current identity. What we do now is a mirror image of the type of person we believe that we are (either consciously or subconsciously). To change our behavior for good, we need to start believing new things about ourselves. Because as I often say “Our thinking drives our behavior which determines our results (the conditions, circumstances and outcomes in our lives).”

So we need to stop trying to be goal-oriented (I want to lose 20 pounds…) and start being identity-oriented (I eat healthy foods that provide my body the energy it needs). Goal-oriented habit change, those that depend upon will-power to fuel the behavior change, creates an endless battle between willpower and desire. And sooner or later willpower weakens, and ultimately losses. I use the example of the left-over piece of cake in the kitchen. For those of us ‘trying to lose weight’ we [need to] make a decision each time we walk into the kitchen. Are we going to eat that piece of cake (now)? For those that eat only healthy food, say the avid runner, they don’t even see cake. To them it doesn’t even exist.

So how do we use the identity-based approach to habit change? It isn’t nearly as hard as you might think. There are only two steps.

  1. Decide the type of person we want to be.
  2. Prove it ourselves with small wins.

A few examples of ‘identities’?

Instead of having the goal to lose weight, we are the type of person that consistently exercises 3 times a week. Instead of having the goal of closing more sales, we become the type of person that tells your company’s story 15 times a week. Instead of having the goal of making more money, become the type of person with an intentional personal development plan that is constantly getting better at what you do.

So there you have it. The ‘short course’ on habit change. Let me know what you think.

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